Consumer organization VOICE, New Delhi and CRES,
Ahmedabad as part of their responsibility, keeps testing
various consumer products and comes out with a guide
as to what consumer brands are the best for the consumer.
In brief, VOICE & CERS test reports helps as a guide
for an average consumer to choose from the variety of
brands available in the market. In most of our test
results, it has been observed that those products which
are expensive and heavily advertised, are not necessarily
the best buy. In many cases, lesser known brands have
emerged as the best products. It is another matter that
they may be not be visible in main super market stores
nor heavily advertised, yet they have been proved to
be the best. In many cases, VOICE & CERS test results
have helped boost up the market for lesser known products.